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AGCO Advanced Technology Solutions – AEM Content Migration Project

Situation:

  • Implementation of new Adobe Experience Manager (AEM) site at AGCO Advanced Technology Solutions with new and existing content, assets, and functionality.  AGCO is a global leader in the design, manufacture and distribution of agricultural equipment, through brands like Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®.

 

Action:

  • Created and managed new and existing content and assets migration schedule in SmartSheet project plan.
  • Worked directly with AGCO stakeholders gathering requirements creating web content strategies, selecting site content, assets, templates, components, news feeds, event calendar, and videos.
  • Coordinated with numerous cross-functional teams utilizing scrum ceremonies, sprints, backlog grooming, planning, daily stand-ups, check-in, reviews, retrospectives, and reporting.

Result:

  • Creation of multiple new AEM sites including Massey Ferguson, Precision Farming, Challenger, Events Calendar, and AGCO Biomass including: