AGCO Advanced Technology Solutions – Adobe Experience Manager (AEM) Content Migration Project

Situation:

  • Migrating content to Adobe Experience Manager (AEM) at AGCO Advanced Technology Solutions, a global leader in the design, manufacture and distribution of agricultural equipment, through brands like Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®.

Action:

  • Created and managed content migration SmartSheet project plan.
  • Worked directly with AGCO stakeholders gathering requirements creating web content strategies, selecting site content, assets, templates, components, news feeds, event calendar, and videos.
  • Coordinated with numerous teams utilizing scrum ceremonies, sprints, backlog grooming, planning, daily stand-ups, check-in, reviews, retrospectives, and reporting.

Result:

  • Creation of multiple new AEM pages including Massey Ferguson, Precision Farming, Challenger, Events Calendar, and AGCO Biomass including: