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Susan Rogers Travels – Branding and Digital Customer Engagement Campaign

Situation:

Susan Rogers Travels required new branding and customer journey engagement marketing plan that included website, email marketing, and social media channels.

Action:

  • Conducted a strategy roadmap session with Susan Rogers Travels stakeholders to create and implement branding, logo, content, imaging, social media channels (Facebook, Youtube, Twitter, Linkedin, Google+), websites, SEO, blog content, Google Analytics, and email marketing campaigns.
  • Built products and managed projects with vendors.

Result:

Created the brand, logo, content, imaging, social media channels, website, blog, led generation, and email marketing based on Susan Rogers Travels requirements. Increased customer journey engagement by 15%.