Susan Rogers Travels – Branding and Digital Customer Engagement Campaign
June 1, 2011
Susan Rogers Travels required new branding and customer journey engagement marketing plan that included website, email marketing, and social media channels.
- Conducted a strategy roadmap session with Susan Rogers Travels stakeholders to create and implement branding, logo, content, imaging, social media channels (Facebook, Youtube, Twitter, Linkedin, Google+), websites, SEO, blog content, Google Analytics, and email marketing campaigns.
- Built products and managed projects with vendors.
Created the brand, logo, content, imaging, social media channels, website, blog, led generation, and email marketing based on Susan Rogers Travels requirements. Increased customer journey engagement by 15%.