MECLABS Landing Page Optimization Certification

MECLABS Institute Landing Page Optimization Certification completed May 2007.


A landing page is a single web page that appears in response to an online click. A conversion occurs when a visitor performs a desired action on a landing page. The general goal of a landing page is to achieve the highest possible conversion rate.

While successful ad campaigns generate web traffic for brands, many companies leak revenue due to inefficient landing pages. If you can’t convert your site’s visitors, then you are wasting time and money with every promotional effort. To prevent this revenue leak, you need a data-driven, methodical approach to appealing to your visitors’ motivation and providing enough value to overcome the cost of the action you are asking them to take.

Are customers getting what they expect when they reach your landing page, or are they receiving mixed or incomplete messages that disrupt the effective expression of value proposition and hurt conversion?

If you answered the latter, then you’re losing conversions and revenue. Change this fast by taking the only LPO course based on findings from 15 years of marketing research, including more than 10,000 landing page experiments.

With this certification, you discover exactly how The New York Times increased sales conversion by 1,052%, and how Encyclopedia Britannica increased lead conversion by 103%, along with many other success stories. To help illustrate the essential elements of optimization, this course reviews 13 relevant case studies with more than 29 charts and graphs.