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Accelerating Delivery at Kontoor Brands -

Accelerating Delivery at Kontoor Brands

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Highlights
  • Increased development speed by 20% with agile practices.
  • Improved collaboration through Jira and user stories.
  • Streamlined deployments across SFCC, SFMC and other systems.
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The Lee and Wrangler eCommerce of Kontoor Brand teams sought ways to work more efficiently and collaboratively. We introduced continuous integration, testing, and agile methodologies to streamline development and delivery.

  • Building Collaboration: Pairing developers and fostering guidance across teams through Jira Cloud and Confluence reports strengthened relationships and broke down silos. User stories aligned efforts with customer needs.
  • Elevating Transparency: Enhanced agile ceremonies, tracking, and reporting in Jira provided visibility into progress, ensuring aligned implementations globally. Stakeholders could easily follow each initiative.
  • Optimizing Workflows: Implementing agile processes and documentation improved prioritization, planning, and resource allocation. Collaboration expedited deployments through SFCC, SFMC, and other critical systems.
  • Accelerating Delivery: Streamlined backlog grooming, sprints, and deployments accelerated development by 20%. Projects and major site releases were completed faster while maintaining high quality.

A Transformation Story

By fostering effective communication and refined workflows, we transformed how software is created and delivered for kontoorbrands.com. Our agile transformation empowered continual innovation to better serve customers worldwide.