Situation:
Susan Rogers Travels required new branding and customer journey engagement marketing plan that included design, website, email marketing, and social media channels.
Action:
- Conducted a strategy roadmap session with Susan Rogers Travels
stakeholders to create and implement branding, logo, content, imaging, social media channels (Facebook, Youtube, Twitter, Linkedin, Google+), websites, SEO, blog content, Google Analytics, and email marketing campaigns. - Built products and managed projects with vendors.
Result:
- Strategized, conceptualized, designed, and implement new brand and tactical online/offline integrated marketing plan & campaigns, which expanded client base by 9%.
