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Kontoor Brands - Accelerating eCommerce Product Development and Delivery -

Agile CoachingImplementationMigrationPlatform ManagementSalesforceStrategic PlanningTraining

Kontoor Brands – Accelerating eCommerce Product Development and Delivery

Summary:
This case study highlights the successful implementation of continuous integration, continuous testing, and agile methodologies in the software product development and delivery process for kontoorbrands.com eCommerce. Leveraging Jira Cloud, Confluence reports, Jira boards, developer pairing, automated testing, and user story creation, the team achieved improved communication, workflow refinement, and global cloud deployments. The transformation of the Lee and Wrangler website eCommerce business production delivery and software development processes resulted in enhanced delivery cycles, backlog grooming, scrum ceremonies, and major site releases.

Situation:
The software product development and delivery process for kontoorbrands.com eCommerce faced challenges in terms of efficiency, communication, and project transparency. The absence of continuous integration and testing hindered productivity, while the lack of streamlined workflows and clear reporting made it difficult to track progress and align stakeholders. To address these issues, a transformation was needed to enhance collaboration, implement agile practices, and improve transparency throughout the development cycle.

Action:
The following actions were taken to drive the transformation:

  1. Implementation of Continuous Integration and Continuous Testing:
    • Leveraged Jira Cloud, Confluence reports, and Jira boards to facilitate seamless integration and testing processes.
    • Introduced developer pairing and automated testing to ensure consistent and efficient code integration and quality assurance.
    • Emphasized the creation of user stories to align development efforts with customer needs.
  2. Strengthened Agile Ceremonies, Processes, and Procedures:
    • Enhanced scrum ceremonies, including backlog grooming and sprint planning, to collaboration and prioritize development tasks.
    • Developed capacity and project planning processes to optimize resource allocation and project timelines.
    • Implemented tracking, dashboards, Kanban boards, and documentation in Jira to visualize project progress and facilitate transparency.
  3. Increased Collaboration and Workflow Refinement:
    • Provided coaching and guidance to the Accessibility, Continuous Improvement, General Support, business, and vendor teams.
    • Assisted team who utilized tools such as SFCC, SFMC, SAP, Adyen, Klarna, Payments, and Airship to expedite global cloud deployments and streamline workflows.
    • Fostered effective communication and collaboration among team members and stakeholders.

Result:
The actions taken resulted in the following outcomes:

  1. Improved Product Development Delivery:
    • Streamlined backlog grooming, scrum ceremonies, and production deployment delivery, leading to faster and more efficient product development cycles.
    • Expedited project build-outs and major site releases, enhancing the overall speed and quality of software delivery.
  2. Enhanced Project Transparency:
    • Utilizing Jira and Confluence, achieved improved tracking, planning, and reporting capabilities, ensuring transparency for implementations across North America and Europe eCommerce business and development teams.
  3. Strengthened Workflow Refinement:
    • The implementation of agile ceremonies, processes, procedures, and documentation enabled better collaboration, prioritization, and resource allocation.

The successful transformation of the software product development and delivery process for kontoorbrands.com eCommerce resulted in an overall 20% increase in accelerating development cycles, improved project transparency, and enhanced collaboration among teams, ultimately driving the success of the Lee and Wrangler website eCommerce business.